SEO - The Truth

Buyer Beware!

Everyone connected with websites will be bomarded with adverts that say we promise we will get you on the front page of Google. They can't make such a guarantee. It is complete nonsense.

There are many factors that influence where your site is placed and many large companies pay considerable sums.

Some SEOs claim they’re affiliated with Google. That’s a big myth because Google doesn’t disclose who their SEO partners and affiliates are. 

So, if an SEO consultant or agency promises you top rankings for the “low” price of £49 - £499 per month, that’s a scam.

No one can guarantee top Google search engine rank.



 The above screenshot of organic traffic to an actual  website shows the kind of success many strive for, but it is neither unusual or unattainable for folks that consistently invest in SEO as a marketing strategy.

Sadly, many business owners have been approached by less-than-ethical marketing vendors who promise SEO services but basically deliver nothing.

That's not SEO.

Perhaps this most harmful of myths stems from those seeking quick and easy wins with little effort. Indeed, there are cases of SEO wins that meet these criteria, typically when a site has easily correctable technical problems. In other cases, SEO involves real effort and commitment which often pays additional rewards beyond the increase in traffic.

SEO is a continuous process. It's sad to see organic search traffic fall over time, but all too often that's exactly what happens when no effort is applied. Continually maintaining your SEO efforts is essential because of:

  • Link degradation (a.k.a. link rot)
  • Publishing new pages
  • Evolving search engine algorithms
  • The competition moving ahead of you
  • Outdated content
  • ...and more

The sad truth is that if you want to rate well you will have to work at it by knowing your market, knowing what your potential readers want and knowing the language they will use to get information.

Otherwise forget it. Don't waste your money!

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